About Us

We believe that everyone has the right for education, equality and empowerment. Everyone has the right to live free from violence and oppression. Currently there are too many barriers for victims of violence to overcome and be able to receive help. We exist to lower those barriers.

Aino Aid™ – How do we approach all the parties?

For the violence experiencers, we want to create a supportive conversation to understand the severity of the situation and find the most suitable ways to find further support without feeling ashamed or guilty about the situation.
For the public sector and NGOs, we want to share both the rational reasoning in terms of improved productivity and cut unnecessary costs through shortening often prolonged human suffering which is caused by the missing information and shame regarding domestic violence.
For the private sector, we want to uncover the hidden opportunities to reduce the domestic violence-based ill-health of their employees with the consequence of better employee engagement and productivity.
For the ecosystem partners, we want to convey the power of collaboration and benefits to all when starting from the victim, the importance of the cultural contexts and the need for alternative paths for a longer-term healing process.

Both rational reasoning, as well as emotional narratives towards all the parties involved, are needed for awareness building, funding and motivation for systemic approaches and collaborative efforts.

We Encourage in Media

”Annamme äänen vaiennetuille” – Aino Chatbot on Vuoden Digipalvelu, joka auttaa lähisuhdeväkivallan uhreja Suomessa ja Tansaniassa

Vuoden digipalvelu 2021: AINO Chatbot tukee ja auttaa lähisuhdeväkivaltaa kokeneita

Uusi kokeilu Tansaniassa: Chatbot ohjaamaan perheväkivallan uhreja avun piiriin

”Sinä et ole syypää” – Suomalaiset ja tansanialaiset asiantuntijat kehittävät chatbotia, joka neuvoo lähisuhdeväkivaltaa kokenutta eteenpäin

Näin syntyivät We Encourage ja AINO-botti

“Being a mompreneur is not easy but it’s one of the best decisions I’ve ever made” – Anna Juusela, Founder & CEO of We Encourage

Meet our superheroes

By 2030, We Encourage will create trusted, widely recognised, empowered ecosystems to build awareness of, and prevent, domestic violence to make a safer world for those affected.