Aino Aid™ – How do we approach all the parties?
- For the victims, we want to create a supportive conversation to understand the severity of the situation and find the most suitable ways to find further support without feeling ashamed or guilty about the situation.
- For the public sector and NGOs, we want to share both the rational reasoning in terms of improved productivity and cut unnecessary costs through shortening often prolonged human suffering which is caused by the missing information and shame regarding domestic violence.
- For the private sector, we want to uncover the hidden opportunities to reduce the domestic violence-based ill-health of their employees with the consequence of better employee engagement and productivity.
- For the ecosystem partners, we want to convey the power of collaboration and benefits to all when starting from the victim, the importance of the cultural contexts and the need for alternative paths for a longer-term healing process.
Both rational reasoning, as well as emotional narratives towards all the parties involved, are needed for awareness building, funding and motivation for systemic approaches and collaborative efforts.
We Encourage in Media
Vuoden digipalvelu 2021: AINO Chatbot tukee ja auttaa lähisuhdeväkivaltaa kokeneita
Uusi kokeilu Tansaniassa: Chatbot ohjaamaan perheväkivallan uhreja avun piiriin
Näin syntyivät We Encourage ja AINO-botti
“I would regret more for not trying than for failing”- Anna Juusela, Founder & CEO of We Encourage
Meet our superheroes

Anna Juusela
CEO
Founder
at We Encourage

Ulla Koivukoski
Head of Ecosystems & Partnerships

Anastasia Kuzmina
Graphic Designer

Teresa Machado
Psychologist
Data & Research AI tool

Eleni Sia
Psychologist
Data & Research AI tool

Emily Stamp
Content Creator

Gabriel Romero
Developer AI tool

Anastasiia Mikhlina
HR Coordinator

Htet Htet Naing (Alice)
Graphic Designer

David Cabezon
Social Media Marketer

Gokul Srinivasan
AI & Technology Advisor

Vi Le
Social Media Marketer

Hanna Harjula
Graphic & Web Designer